![]() ![]() Its $255 million fundraise in June 2022 from Google and others came before the funding crunch and slowdown in the new economy sector. He told ET that market dynamics in 2021 forced the company to go for a high-growth strategy amid record capital being available for startups. The change in focus at ShareChat comes after Sachedva last month told employees in an internal memo that the company had overestimated the market’s growth during the highs of 2021 and underestimated the duration and intensity of the global liquidity squeeze that followed. “For example, offering ShareChat standalone to an advertiser and doing that along with Moj makes a big difference.” he added. ![]() However, there are synergies across both platforms. What is the cumulative cash flow we will get from each business in the next five years,” he said, indicating every product has to justify the investments it will require at a standalone level. “We do measure them (ShareChat and Moj) on their own merit – as products. ShareChat is aiming to achieve profitability by May 2024, while Moj will achieve profitability by February 2025, Sachdeva said. Mohalla Tech has around 400 million MAU, he said. All the core metrics that you would look at in a social media company, a large part of that is driven by AI,” he said. We have put a large bet on AI piece, and we see quarter on quarter incremental increase on times spent by DAUs. Moj was launched after the government banned Chinese short video app TikTok in 2020.Īccording to Sachdeva, Mohalla Tech’s biggest strength is its recommendation engine, which shows the right content to users. “Three years ago, we started monetisation and now we are focused on increasing ARPU (average revenue per user) in both ShareChat and Moj,” and to make each of them profitable, he said.
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